Dubai is set to welcome a new chapter in luxury fashion as Emirates Holding Group teams up with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle division of Rose Merc Ltd., India, to launch Eternal Runway—a glamorous new edition of the Emirates Luxury Show. The debut event will be held on 4th July 2025 at the prestigious Marriott Al Jaddaf, Dubai.
As a flagship initiative of Emirates Holding Group’s Events Division, the Emirates Luxury Show has earned a reputation for curating high-end lifestyle experiences. With Eternal Runway, the platform expands its reach, reinforcing Dubai’s emerging role as a global destination for fashion innovation and cultural exchange.
Where Cultures Meet on the Catwalk
Curated by MOVe, Eternal Runway aims to bring India’s vibrant fashion creativity into conversation with the Middle East’s luxury sensibilities. The show will spotlight renowned global designers and rising Indian talent, offering them a powerful platform in front of regional buyers, fashion editors, influencers, and luxury insiders from the GCC and beyond.
Creative Direction and Star Talent
The production will be steered by a top-tier creative team:
Emirates Holding Group will oversee the event under the Emirates Luxury Show banner.
Celebrated fashion show director Shakir Shaikh will helm the runway direction, known for his impactful work at leading fashion weeks.
Among the confirmed designers is Ken Ferns, who will unveil a brand-new collection tailored for Middle Eastern tastes. He’ll be joined by Shavan Kumar and Sam of Mirror of Magazine, who is set to premiere a bold, reinvented denim collection in Dubai for the first time.
The runway will also feature an exciting lineup of celebrity showstoppers, including Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Additional fashion personalities and influencers are expected to be announced soon.
From Dubai to the World: The Eternal Runway Tour
After its grand Dubai premiere, Eternal Runway will travel to top fashion-forward cities across the Middle East and Europe:
Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)
Nurturing Tomorrow’s Icons
To further strengthen the region’s fashion ecosystem, Emirates Holding and MOVe will jointly launch a Model Training & Grooming Academy in Dubai. This initiative is designed to equip aspiring models and fashion professionals with world-class skills and industry exposure.
Voices Behind the Vision
Hanif Shaikh, Founder & Chairman, Emirates Holding Group, said:
“With Eternal Runway, we are building more than an event—we’re building a platform for global expression, innovation, and collaboration. This is a proud moment for Dubai and for regional fashion.”
Sudhir Padiyar, Founder of MOVe, added:
“This event is the culmination of years of vision and planning. With unwavering support from Rose Merc Ltd. and Emirates Holding, we’re now creating an international space for Indian designers to be seen, heard, and celebrated.”
Vaishali Parkar Kumar, Executive Director of Rose Merc Ltd., stated:
“This launch marks a significant leap in our creative journey. Through Eternal Runway, we are crafting an experience that blends sophistication, heritage, and contemporary storytelling.”
About Emirates Holding Group
A leading UAE-based enterprise under the Rose Merc Ltd Group, Emirates Holding Group drives innovation in fashion, real estate, and lifestyle. Its flagship Emirates Luxury Show is a premium platform connecting global creativity with regional flair.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
MOVe is the fashion and lifestyle wing of Rose Merc Ltd., dedicated to global fashion curation, brand development, and international IP ventures.
Also Unveiling: Emirates Real Estate Awards 2025 – Spotlight on Innovation from India to the UAE
On the same evening—4th July 2025 at Marriott Al Jaddaf—Emirates Holding and Rose Merc Ltd. will present the Emirates Real Estate Awards 2025, honoring excellence and leadership in property development. Supported by Global Shadow, Property Coverage, and Khaleej Times, the awards will celebrate the visionaries shaping modern urban living.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
A high-profile celebrity fashion segment will elevate the evening, combining fashion elegance with architectural prestige.
Award Categories Include:
- Developer of the Year
- Best Residential or Commercial Project
- Sustainable Project of the Year
- Real Estate Leader of the Year
- Women in Property Innovation
…and others
Be Part of the Moment: Nominate | Sponsor | Join the Celebration
Official Press Launch & Auditions Held at Media City – 25th May 2025
The official media launch and model auditions for both Eternal Runway and the Emirates Real Estate Awards took place at The Agenda, Media City. Coordinated by Sherif Thomas and the Fashion Factor team, with creative input from Elena Postachi, the event drew notable press, talent scouts, and aspiring models.
H.H. Sheikha Aisha bint Saud Al Qasimi attended the press event and praised the organizers for their dynamic and forward-looking approach. She will return as an esteemed chief guest at the grand event on 4th July 2025 at Marriott Al Jaddaf, Dubai.