New Delhi, India, June 4, 2025: Optician India Magazine is pleased to feature an exclusive and timely article by Mr. Amarbir Singh, a luxury branding authority and the Head of India at Kering Eyewear, who also serves on the company’s Board of Directors.
Mr. Singh, known for his visionary leadership and deep market insight, explores the fast-changing world of premium eyewear in India. His article offers a comprehensive look into how global standards, innovation, and evolving consumer tastes are reshaping the luxury eyewear industry across the country.
Now available to readers nationwide, this featured article delves into the cultural and economic forces influencing the market. Amarbir Singh examines how Indian consumers are increasingly viewing eyewear as a symbol of personal expression, driven by greater exposure to international fashion and growing disposable income. His commentary provides invaluable guidance for professionals, retailers, and enthusiasts alike.
A major focus of the article is the shifting role of eyewear—from functional necessity to fashion-forward identity marker. Singh notes that this evolution is not only influenced by higher spending power but also by rapid advancements in design, materials, and consumer awareness. The eyewear category is being redefined through a lens of luxury, style, and emotion.
Singh emphasizes that eyewear today does much more than improve vision. Premium eyewear offers a tactile, emotional, and aesthetic experience. High-end frames, built with precision and attention to detail, make a bold yet personal statement. They help individuals express their values, personality, and aspirations with subtle sophistication.
The article also explores how luxury brands differentiate themselves by offering more than products—they offer meaning. Singh explains that storytelling, heritage, and craftsmanship play a vital role in connecting consumers to the brand. Each piece becomes a curated experience, steeped in history and designed for exclusivity.
Exclusivity is central to Singh’s discussion. He explains how limited releases, customized frames, and made-to-order services are driving consumer interest in the luxury segment. Today’s buyers are seeking uniqueness over ubiquity. They value rare pieces that reflect their individual style and are willing to invest in that sense of distinction.
Looking to the future, Singh predicts continued growth in the demand for bespoke and artisanal eyewear in India. As more consumers gravitate toward high-quality, personalized products, luxury brands that prioritize innovation and authenticity will lead the next phase of market expansion. Eyewear will continue to evolve—not only as a utility but as a collectible and lifestyle symbol.
The full article is now available on the Optician India Magazine website. To read the complete feature, visit: Optician India Magazine Article
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About Optician India Magazine
Optician India Magazine is a top-tier publication covering the optical and eyewear industries. It offers expert insights, industry updates, and trend analyses that cater to professionals, businesses, and consumers interested in fashion, vision care, and innovation in eyewear.