New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has introduced its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” aimed at promoting greater customer awareness about the importance of selecting genuine automotive parts and accessories.
Following the successful rollout of the campaign in 2024 and 2025, the initiative has effectively connected with customers and a diverse group of stakeholders. It created strong awareness regarding the importance of choosing genuine parts. Taking the campaign forward in 2026, the current phase has been designed to be more immersive and wide-reaching, with increased emphasis on digital engagement, service touchpoints, and the wider automotive ecosystem. The objective is to deepen customer understanding and reinforce the practice of choosing Hyundai Genuine Parts, helping customers make informed decisions during every service and repair interaction.
Customer safety and trust continue to remain key priorities. Customers who are well informed are better positioned to make sound decisions and avoid the risks commonly associated with counterfeit automotive components.
Educated customers contribute to safer journeys and stronger long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered in accordance with Hyundai Motor Group standards and specifications and are developed to meet original manufacturing standards. These parts deliver Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness campaign, the company aims to encourage greater confidence among customers when choosing Hyundai Genuine Parts.
Commenting on the initiative, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) said that the campaign reflects the company’s continued commitment to customer safety and underscores the importance of trust within Mobis India’s vision. He further emphasized that the initiative seeks to educate Hyundai vehicle owners about the risks associated with counterfeit parts while reinforcing the long-term advantages of choosing Hyundai Genuine Parts.
He also added that Mobis ensures all genuine parts undergo stringent quality testing procedures to deliver durability, safety, and exact compatibility with Hyundai vehicles. He encouraged customers to remain vigilant and always verify the authenticity of parts to ensure dependable vehicle performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the aim of becoming a leader in the era of smart mobility. Based on three modular automotive systems—chassis, cockpit, and front-end modules—Mobis India works to make driving safer and more convenient while offering service parts solutions that effectively meet customer requirements.
Mobis India supplies after-sales parts and accessories through its extensive network of Hyundai Authorized Dealers and authorized distributors across PAN India.
The company’s strength in the after-sales parts business is driven by the seamless integration of its forward and backward supply chain solutions, vendor base, pan-India dealer and distributor network, and end customers. Supported by global expertise, Mobis India has enhanced its dealer and distributor network into a highly efficient and sustainable ecosystem with the objective of delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.